Floating Brain



Stephan Kardos, Founder Creativity Gym


Tell us about your work

Stephan Kardos:
"The floating brain was a concept while looking for a creativity gym logo. I came up pretty early with the headband and brain sujet. Later I added the sweat drop to symbolise the trainings character of my project. Eventually I wanted to symbolise the state of flow during the creative process. As inspiration I found another logo that was floating of a Belgian design studio Lunar Gravity (https://lunargravity.be).

I truly believe, and academic research point into the same direction, the creativity is a trait, that can be trained. Hence, I fell in love with the idea, that our brain wears a headband and we work it out just as we would work out our biceps.

Everyone is born with the capacities to produce creative work and live creative lives. It's a matter of choice (to quote psychologist Robert Sternberg) and we all decide ourselves whether we design this creative life we are striving for (or not)."


Our point of view

In this section we interpret the work from our perspective and describe why we selected it to be featured. 

In this post we showcase our own work, therefore we do not interpret it.


If you want to see your work featured, go through the details here and say hello :)

Stephan Kardos