Because there is a lot of talk out there about the importance of creativity but little action. That's why.
Because many misunderstand creativity or reduce it to art or drawing. That's why.
Because our innate ability to create novel ideas and our courage to try them are more hindered than empowered. That's why.
Because curbing creativity starts at school, continues throughout our profession and creeps into our everyday life. That's why.
Because people often opt out of being creative as we easily lose our creative confidence. That's why.
A lack of creativity not only affects us as individuals but also curbs our potential as a society. That's why.
Because, after all, we all are amidst an important creativity project: to create our own lives, everyday. That's why.
Because creativity allows us to express ourselves and to act upon our beliefs, imagination and ideas. That's why.
Because some of us promised to our younger selves, to never plain boring. That's why.
Because creativity leads to fuller and richer lives. That's why.